A storyteller by trade and at heart, Jessica strives to give businesses and individuals the power and space to showcase exactly who they are and what they do. From modernizing how AmeriCorps teams communicate their triumphs in the field to completely revamping FEMA’s blog and supplemental trainings, Jessica’s track record of innovation speaks for itself.
Designed logo, color scheme, naming conventions, and other branding materials for an emerging mental health practice
Created and continue to maintain a multi-faceted, multi-page website via Squarespace
Designing multiple social media graphics, writing and editing copy for social and web spaces
Providing subject matter expertise to clinicians on how best to market the practice as well as themselves as clinicians
Research and writing engaging content for a variety of audiences, including men between the ages of 18 and 25.
Writing video scripts for a variety of audiences, including high school athletic directors
Editing of reports on agency activities designated for review by Congressional members and staff
Research and writing social media, web, and email content
Assist with the rollout of a national human rights campaign
Supported the communications needs of the Department of Health and Human Services’ Administration for Native Americans (ANA) through photography, strategy, and written content
Created and compiled communications strategies for multiple campaigns
Edited Congressional reports for accuracy and adequate formatting
Created and implemented a strategy for the Administration for Native Americans Facebook page—newly created in May 2019.
Managing all aspects of the Institute of Peace's email marketing strategy and operations, including coordinating content for Weekly Bulletin and Events Weekly newsletters
Serving as primary point of contact for any website related updates or issues, publishing webpages for various programs
Coordinating with creative teams and digital content leads to amplify USIP's efforts to mitigate, prevent, and resolve violent conflict across the globe
Maintain and analyze performance of various email campaigns for event promotion and survey responses, optimizing content
Composed numerous disaster response and recovery-focused blog articles
Implemented a move toward more feature-article based blog writing and helped train staff in multiple offices in creative, captivating writing styles
Helped coordinate social media content and campaigns among FEMA’s various social media channels: Facebook, Twitter, Instagram, and the Blog
Supported disaster response operations and digital storytelling in multiple field offices across the United States as well as at FEMA Headquarters
Assisted in planning trainings and revising existing training courses for FEMA’s Digital Communications Specialist cadre
Wrote and revised the blog guidance document used across the Agency as its standards of blog writing and publishing
Served as primary editor of numerous blog submissions from all areas of the Agency and aided in their publication
Coordinated, wrote, and published the Agency’s first “live-blog” during the 2016 Cascadia Rising Exercise
Served as the Alternate Special Assistant to the External Affairs Directors during the 2014 National Capstone Exercise
Compiled national coordination call minutes to distribute to federal partners and state stakeholders
Monitored up to the minute social media reports, compiled and distributed talking points to senior leadership
Coordinated across 6 divisions in External Affairs and compiled daily functional plans for senior leadership
Worked in partnership with other program areas to provide accurate and timely updates of agency activities for internal and external stakeholders
Constructed and designed the team’s website and brochure for distribution to team points of contact including senior leadership at FEMA spike projects
Utilized personal social media accounts in coordination with CNCS Headquarters staff to broadcast team updates and contribute to national Twitter and Facebook accounts for the agency
Coordinated the distribution of published press releases to campus representatives and staff as well as the construction of those press releases with my teammates to ensure they were accurate and cohesive
Bachelor's of Arts: French Studies, Political Science (Concentration: Global Politics)
Languages: Fluent in English and French
Social Media Platforms: Facebook, Twitter, Tumblr, Pinterest, Instagram, Snapchat,
LinkedIn, YouTube, Goodreads, Spotify, TikTok
Social Media Management: Hootsuite, Tweetdeck, Sprout Social
Content Management Systems: Drupal 7 and 8, WordPress, Squarespace
Data Analysis and Management: Twitter Analytics, Facebook Analytics, Hootsuite Reports and Analytics, Google Analytics, Salesforce, Crimson Hexagon
Collaborative Tools: Airtable, Slack, Google Drive, Notion
Photo/Image Management: Flickr, SmugMug
Audio Management: SoundCloud, Podbean
Email Marketing: Salesforce Marketing Cloud, Tinyletter
Miscellaneous: Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere, Dreamweaver), Canva, Procreate